Black Friday

michael-long .

With the Christmas season officially upon us and the now infamous Black Friday nearing, is your eCommerce store ready?
Retailers should be ready for a rise of almost a third in spending on Black Friday (27th November) this year, to £1.07 billion, according to new figures produced by Experian, in conjunction with IMRG, the UK’s industry association for online retailers. This would be the first time ever UK online retail sales exceed £1bn in a single day.

Last year Black Friday didn’t just crash the online operations of small retailers; even the big brands tackled problems with their websites due to huge increases of traffic. If you’re expecting a huge increase in web traffic from your marketing or sales activities, particularly around Black Friday and Cyber Monday, get in touch beforehand and we can give you a ‘Power boost’.

With Nimbus, you can get up to 3 Free Power Boosts a year. The Nimbus power boost is an increase in your server specification for a short period of time. Upon request we can increase the memory to improve its stability and performance over peak periods. Sometimes up to double or more! As retailers rely more heavily on their e-commerce platforms to do the selling, peak selling periods do seem to cause problems.

Please note that the power boosts only apply to our VPS/cloud server packages and are subject to availability. Disk space cannot be adjusted on a temporary basis.

Just log into your Nimbus Client Account Area and navigate to Services -> My Services, then click on your hosting package. On the left hand menu, select ‘Request Power Boost’.

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