WhichBingo was established in 2000, and is the leading independent online bingo review web site in the UK. WhichBingo has won numerous awards including ‘Best Online Bingo Portal’ in 2008 & 2009, ‘Best Gaming Community’ in 2012 and ‘Best Bingo Affiliate’ in 2015 & 2016.
Until May 2015 WhichBingo was using a typical market leading provider for their hosting, but became fed up with their impersonal and sometimes unreliable service. This started to affect the day to day operation of the business, to the point where an alternative supplier was needed.
Choosing a fast and reliable web hosting partner is paramount to WhichBingo. Their entire business relies on visitors finding the perfect Bingo site based on their site reviews. WhichBingo’s research shows that pages taking to long to load result in people abandoning their search and going elsewhere. This is on top of the negative impact to Google’s rankings if page speeds are too slow.
In terms of page load times their migration to STORM and Critical Rendering Path technology have improved their page load times by 25% and increased their GTMETRIX score to A/A. Although it’s early days this should result in higher return on investment from their web site.