Understanding software in a post-GDPR landscape

Lydia .

At Nimbus Hosting, we are extremely proud of our levels of security. All our software is encrypted and secured through a number of intricate measures which means that you can be confident in the security of your data. In a world that is constantly at risk from cybersecurity, we believe this acts as a cushion for our clients, who can feel comfortable that their data is safe and secure.

This is extremely important when talking about GDPR as the new legislation explicitly highlights “privacy by design,” which means that all organisations have data security built into their software and products from the very outset to prevent any hacks. All our software is encrypted with the very highest level of security and in line with GDPR legislation. We have also worked to ensure that all our data is stored in the UK. On cancellation of services, data will be destroyed within a maximum period of 180 days, all of which is in line with legal requirements and obligations. Finally, if the worst should happen and we do have a data breach, we have a seamless process in place to ensure the Information Commission is notified straight away.

However, whilst we have updated our processes in line with GDPR, what we have found, when speaking to our clients is that GDPR is quite possibly one of the most overused acronyms of the moment – overused and how little understood it is, is a cause of great confusion, and even more profound for business owners across the country because it mainly revolves not around the software that stores the data, but how that data is used. From Weatherspoon’s who have deleted their entire mailing list to focus on their Social Media, to our clients who are unsure as to whether to follow suit. Whilst we commend Weatherspoons for their rather disruptive and daring act – it is by no means necessary to follow suit. Frankly, GDPR is really just legalised common sense – making sure that no individual feels virtually harassed by an over enthusiastic marketing manager.

Essentially when dealing with data, you need to ensure you have the active consent of your mailing list. Rather than a pre-ticked box or opt out option, there must be a clear option for consumers to opt-in, something like “tick here if you would to subscribe to our newsletter.” This is particularly important when adding individuals to your mailing list – they will have had to explicitly agreed to join, so if your CRM and email account are linked you may want to reconsider this as the default protocol and instead make a separate mailing list containing only those who have explicitly given consent. One way of doing this is by having gated content on your site, which encourages a user to input their email address in exchange for a valuable piece of content, although this is just one example and there are plenty of other marketing suggestions for how to deal with GDPR that are, perhaps, somewhat outside the parameter of this article.

So if you do have any questions regarding please do feel free to give us a call on 0203 005 9180 or drop us an email on [email protected]. If we don’t know the answer, we will refer you to the right expert who can offer their expertise.  

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